Radical reinvention, a true partnership between the kitchen and the dining room – and memorable, over-the-top, bespoke hospitality.

Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation.

His hospitality extended beyond those dining at the restaurant – his own team reaped the benefits of his leadership and lessons, learning:


To deliver praise and criticism with intention,
Why the answer to some of the most pernicious business dilemmas is to give more – not less, and
That the magic that can happen when a busser starts thinking like an owner.

Now in Unreasonable Hospitality, Guidara shows us that every business can choose to be a hospitality business – and how we can all transform ordinary transactions into extraordinary experiences.

Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do – for ourselves, the people we work with, and the people we serve.